The world of wine is very special, fascinating, curious, envied, but it is still a business.
I have always asked myself “Why is Italian wine so popular abroad?”, “Why does the whole planet want to taste a little bit of Italy?”
Let me talk about my beloved Puglia.
All people go crazy for our cuisine, for our wines, for our climate, and for the 900 kilometres of coastline that make up 12% of the almost 8000 of the Italian one, characterised by landscapes that amaze tourists, starting with the Garganoarea up to the Strait of Otranto where you can enjoy the spectacle of the embrace between the Adriatic Sea and the Ionian Sea, visible near Santa Maria di Leuca and exactly at the Punta Ristola viewpoint, where I was personally struck by the summer sunset.
The only answer I can give myself is that we Italians know how to express and communicate the relationship between man and environment.
I am convinced that an Italian wine is preferred based on the authenticity of its brand, also considering the quality, continuity and passion that all the stakeholders of the supply chain put into this beautiful path.
We know how to tell our history, our territory, giving ethical value to our Brand.
Our storytelling manages to arouse emotions and respect for the terroir, as well as the fact that we put all of ourselves into our wines, attitude that people abroad love.
This path is never easy, you have to set goals, almost always long-term, often meeting and facing with the damned “performance stress” that manages to discourage everyone.
facing with the damned “performance stress” that manages to discourage everyone. Our world asks for patience, perseverance, broad shoulders that allow us to slip away the frustrations of a market that sometimes does not meet our expectations.
There is always a price to be paid, but then glory days arrive, because good wine is the expression of beauty, of taste, of contemplation, of friendship.
These are the aspects that each of us must take into consideration to encourage ourselves to do more and better, having the awareness of being Italian and therefore an added value in the rest of the planet.
Giuseppe Colopi
Winemaker
